At Hatch Innovation Hub, we believe the best way to support the next generation of entrepreneurs is by connecting them with those who have already walked the path. That’s the mission of our Entrepreneur-in-Residence (EIR) program—bringing seasoned founders and product leaders into schools, colleges, and communities across Western North Carolina.

Our goal is to reach communities that may not have easy access to entrepreneurial resources and show aspiring founders that their ideas aren’t just “what ifs” but the potential first steps toward building a real business. Through office hours, workshops, and one-on-one mentoring, EIRs share the authentic lessons that come from experience—the wins, the struggles, and the pivots that make entrepreneurship real.

And we’re already seeing this program in action.

On September 11th, Hatch EIR Brock Busby hosted his first mentoring session at Warren Wilson College. Ten students showed up ready to dive into entrepreneurship, and as Brock put it: “Honestly? They did most of the talking.”

Three students bravely delivered 2-minute pitches, sparking thoughtful discussions about product-market fit, scaling challenges, and managing risk. What impressed Brock most was their mindset—each idea started with how it could benefit others and strengthen community. These students want to build purpose-driven enterprises. Purpose before profit.

“The best part was watching their faces light up when they realized their ‘impossible’ ideas might actually be possible,” Brock shared. “That moment when someone goes from ‘What if…’ to ‘How can I…’that’s why I do this.”

Thanks to the leadership of Wendy Seligmann and Gilbert Hinga at Warren Wilson College, and the support of partners like NC IDEA and Venture Asheville, the EIR program is building momentum. Each mentoring session is another step toward a stronger, more connected entrepreneurial ecosystem across Western North Carolina.

And this is just the beginning. With more EIR sessions and office hours ahead, we’re excited to keep sharing stories of how real-world experience is helping unlock the potential of our region’s next generation of changemakers. Upcoming opportunities will bring the program to Isothermal Community College, Mars Hill University, Western Carolina University, and more—so wherever you are in Western North Carolina, chances are the EIR program will be coming to a place near you.

Visit our website for more information about the Entrepreneur-in-Residence (EIR) program.

Special thanks to Brock Busby, who shared the original content to inspire this article, and for his commitment to mentorship through the EIR program.